If I Invested $100 in Netflix in 2013, How Much Would I Have Today?
If you had invested $100 in Netflix at the start of 2013 and held until today, your investment would have grown to approximately $3,004 — a extraordinary 2903.5% return over roughly 13 years. In 2013, the stock was accessible to any investor through a standard brokerage account. This simulation uses actual historical closing prices from Yahoo Finance, not projections or estimates.
About Netflix in 2013
In January 2013, Netflix was priced at approximately $1.31. One of the strongest bull market years on record. The S&P 500 surged over 29% as economic recovery gained momentum. An investor who bought Netflix at this point and held without selling has seen a gain of 2903.5% from that entry to today.
Frequently Asked Questions
Exactly how much would $100 in Netflix invested in 2013 be worth today?
Based on real historical price data, $100 invested in Netflix on January 1, 2013 would be worth approximately $3,004 today — a +2903.5% return over 13 years. Netflix was priced around $1.31 in early 2013 and is currently around $70.90. This is calculated from actual closing prices, not an estimate.
Was 2013 a good time to invest in Netflix?
In hindsight, 2013 was one of the best entry points for Netflix — investors who bought and held to today have seen a 2904% return. However, past performance never guarantees future results. Market timing is notoriously difficult, and most financial research shows that time in the market consistently beats timing the market. Consistent, long-term investing tends to outperform any attempt to pick the perfect entry point.
How can I invest in Netflix stock today?
You can buy Netflix stock through any major brokerage — Fidelity, Charles Schwab, TD Ameritrade, E*TRADE, or commission-free apps like Robinhood. Most brokerages offer fractional shares, so you can invest any dollar amount. Research the company's fundamentals and how it fits your overall portfolio before investing.