Amazon vs Google: Which Was the Better Investment?
A $10,000 investment in Amazon in 2010 would be worth $416,729 as of August 2026, versus $261,692 for Google — Amazon came out ahead over this period, based on real historical price data.
This compares Amazon and Google over the exact same window — $10,000 invested in each at the start of 2010 and held to today, about 17 years. Over that stretch Amazon came out ahead, ending roughly 1.6× higher than Google. The chart and table below show how the gap opened up year by year, all from real historical closing prices.
Frequently Asked Questions
Has Amazon or Google performed better historically?
Over the period both have traded (2010–today, about 17 years), Amazon was the stronger performer: a $10,000 investment grew to $416,729, versus $261,692 for Google. This is measured from real historical prices over their common history, so both assets are compared over the exact same window.
How much would $10,000 in Amazon vs Google be worth today?
Starting in 2010, $10,000 in Amazon would be worth $416,729 today (41.7× your money, about 25.2% a year), while the same amount in Google would be worth $261,692 (26.2×, about 21.8% a year).
Does past performance mean Amazon is the better investment going forward?
No. This comparison shows what already happened, not what will happen. Past returns don't predict future results, and the winner over one period can lag badly over another — especially higher-volatility assets, which can swing sharply in both directions. Use it to understand history, not as a forecast.
How is the Amazon vs Google comparison calculated?
Both start with the same amount on the same date and are grown forward using each asset's real monthly closing prices over the window they share, so the two lines are always directly comparable. No contributions, fees, or taxes are modeled — it's a clean like-for-like lump-sum comparison.